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Making more money is the desire of most people, and these days, there are many different paths to achieve this. You can be a webmaster, a businessman, an investor, a skilled artist, a hard worker, etc… If you do any of these for a living, one of the main goals is to make money, and after all, we all need money to live. One thing you must ask yourself however is, what is the main reason behind your actions? What is the primary reason you went into that field?

If you want to make money, that’s fine, but is that what really drives you? Was that the only thing you had in mind when you went in head first in your projects? If your answer is a definite “YES”, then I am sorry to tell you that you might not go very far. You will of course achieve some sort of success anyways if you work at it and put in the efforts, but ultimately, you will never be as successful as someone who does this with strong passion.

As in any venture, there are many ups and downs no matter how good you are. If you are practice sports, you will win some tournaments, and then lose some. You will be rewarded when you win them, be it with a trophy, money or pride, but what will happen when you lose? Or worse, what will happen when you lose several of them consecutively? If your only drive is the prize at the end, how will you react when you won’t win? And if you’re still only at the beginning of your career or just started playing, it might take a while before you see any solid reward.

This is exactly where passion comes in.

Passion is what keeps you alive in periods where things aren’t going well. You will lose, but you will say to yourself, “So what, I enjoy doing this, so I’ll keep doing it because I like it!” Then sure enough, your skills will sharpen and you will be back on track.

You might think this kind of example does not work in the field of business or investments, because for many, these are only related to money. But again, if you go there only for the money, chances are you will quit faster than anyone else. Take someone who invests in stocks, but someone who does it as a full time, not just anyone who picks stocks or has a few shares here and there. If this person took this path of career just to rake in the money, sooner or later, our investor will reach a point where this will all become a regular routine, something he does because ‘he is used to doing it’. Now take someone else who took the same direction in his life, but did it because of his love to analyze. Someone who enjoys analyzing stocks every minute of the day, reading reports of companies, analyzing charts, etc… This person just likes to know how the companies work, how the people will react to news, has the need to understand the movements on the graph…This person likes to dig deeper and wants to understand the inner mechanisms of everything simply because it brings him satisfaction. And when things won’t be going so well, because let’s face it, even the best investor have losing streaks, this person will just keep analyzing and wondering and reading everything he can, not only because he has too, but because it’s his passion, ‘he just loves it’. This is the reason he will be better, he will work more and harder, but he does not consider it work, so he’ll keep going at it no matter what happens.

The Alexa Ranking is one of the most popular tools today to measure a websites ranking. There are 2 extremes when it comes to this popular tool. There’s a bunch of people who swear by it and consider it the only and best way to measure a website’s traffic, and there’s the other group of people who think Alexa is pure useless and doesn’t mean anything. In-between, there is the other group who say Alexa is not good for the sites that are of higher ranking, but a good measurement for the lower ranking ones.

Here is the thing. Traffic wise, the third group is right, or let’s just say, they are “more right” than the other 2. If your site is in the top 5,000 there is more chance that Alexa represents the ranking of the traffic better than the site in the 7 digits.

But the whole Alexa issue goes beyond the reasoning of these 3 groups. Alexa today is not only a measure of traffic, but also a measure of money. You see, money wise, little does it matter that Alexa represents your true traffic level when a big portion of people who work in the online industry think that it really matters. What am I talking about? Let’s pick 2 companies, Review Me and Pay Per Post. Both these companies let you put a pricing for every post you do for advertising a company. Both also make use of the Alexa Ranking. Why do they do that? Because they think it’s important! And they will pay you more because of it! For them, the Alexa Ranking is not only important, but a very important criteria. For you this means that even if you do know that you have a higher traffic level than someone else with a lower ranking, you might not get paid nearly close the other website because these companies actually Alexa is good.

In other words, depending of what you think about Alexa’s accuracy, if 90% of people around you are uninformed and think Alexa ranking is actually good, then I can guarantee you that it will affect you as well, whether you are right or wrong, given you want to make money advertising. I mentioned these 2 companies before, but Alexa goes beyond just getting paid for posts, for example selling domains, selling websites, putting advertising on your site, etc…