Are You Too Dependant Online?
Let’s face it, more people are doing business online today than ever before. There’s more websites, more online companies, more online transactions and more online advertising. If you are thinking of going into the journey of making money online like all these people are doing nowadays, there’s one thing you should be wary about, and that it is, dependence.
Online opportunities are everywhere. You can become a freelancer and work with contracts, you can have a website with traffic to monetize it, you can start an online business and start getting customers, you can become an expert advertiser and start selling for affiliates, etc… In almost every field, there is a big player, a huge company that is so big that you could literally make your living with. One can think of Yahoo, Google, eBay, Betfair or ClickBank. Starting your journey with these companies in mind is a normal thing to do.
If you are an expert in the betting field, you can enjoy the benefits that Betfair can give to you, such as a wide variety of betting markets, better odds and betting against each other. If you are an SEO expert you can start a website and start attracting thousands of visitors. If you are a good marketer, then ClickBank can be a good solution for your affiliate products.
What you must do, on the other hand, is to expand your vision and think outside the box. If you have a website that is optimized for many keywords and gets an enormous chunk of your total traffic from Yahoo; everything is doing very well and you’re enjoying all the benefits that huge traffic can bring. What would you do if all of a sudden for some reason Yahoo decides to remove your site from their listings, or even worse, maybe it was a mistake from their part. Or let’s say you are an online company selling wholesale computer parts and have one main customer that accounts for 60% of all your sales, did you ever think what happened to your business if he changed supplier?
We all know diversification is necessary in any kind of business, but are we all practicing it? And more than that, are we practicing it soon enough? It should be in your top priorities to start diversifying your business as soon as possible. Catastrophes can happen at any time. Never rely on only one person or company, and do not push it too late. The earlier you start, the easier it is to make changes and learn new skills on the way.
A few examples come to mind. John Chow has a site where he monitors his monthly earnings. For his March earnings, had he only relied on Google Adsense like most people do, he would have made $1,129.60, but instead he made $8,545.25, that’s more than 7 times had he not diversified! Staying on the Adsense subject, Kumiko Suzuki also tracks her earnings. Recently, she has been banned from Adsense, but as you can still see, she’s still online and making money. Getting away from Adsense, Mike Perry also had a problem with a big player in the field. You can read his post here about Commision Junction.